Prada and Adidas to capitalize on the blurring of sportswear and luxury

Prada and Adidas have new cooperation built on a “fusion of fashion and performance,” the two companies revealed on Nov. 9. Their aim is to blend Prada’s prowess in leather goods and luxury with Adidas’s expertise in sports. The first products of the collaboration will be “two limited-edition Prada for Adidas styles” – presumably sneakers, as has been rumored among sneaker sites for several weeks – releasing in December.

The deal puts the two brands in a position to capitalize on the blurring lines between the high-end world and other realms of fashion, notably activewear and streetwear. For Prada, it’s an opportunity to expand the casual, sporty “lifestyle” offering it’s been working on to attract new customers. Adidas, which has a history of collaborating with designers, gets to bolster its image as a creative, fashion-forward brand.

Items such as sneakers and sportswear have lately helped Prada, a company built mostly on high-end leather goods. The company had struggled for a few years, during which it seemed to ignore luxury’s turn toward sneakers and casual clothes while its big rivals were cashing in. In theory it should have been perfectly positioned for the shift, as it was among the first luxury brands to introduce a sneaker back in 1996. The following year, it debuted Linea Rossa, a line of technical sportswear. But it eventually pulled Linea Rossa from stores in 2010 and kept its focus on products such as handbags to drive sales.

More recently, it has increased focus on what it calls its “lifestyle” offering, such as the Cloudbust sneaker it released in 2017. Last year, it began to show signs of a turnaround, and announced the relaunch of Linea Rossa, partnering with streetwear-centric site Highsnobiety to help sell the line. On a call with investors in March, the company said its lifestyle collection was outperforming other segments.

Adidas, meanwhile, has used collaborations with some of fashion’s top designers, including Raf Simons, Rick Owens, and Stella McCartney, to help it cultivate its air of cool over the past several years. These products release in limited quantities, but they let Adidas reach beyond a sports audience and help it determine where there’s demand for larger releases. The 1990s-era Ozweego silhouette it successfully reintroduced as a general release recently was one of the shoes Simons pulled from Adidas’s archive to rework for his line with the company, for instance.

The press release for the new Adidas-Prada tie up indicates more classic styles from each will feature in the collaboration. The partnership will also focus on Prada’s Luna Rossa sailing team, established in 1997.

Going green in sweatpants: fashion designer produces sustainable sportswear

A Polish designer has created a sustainable sportswear brand that uses materials such as waste coffee grounds to offer a greener alternative to the synthetic clothes usually worn to the gym.

Fashion is the second-most polluting industry after oil. To keep up with the latest trends, factories churn out clothing but the whole process can use vast quantities of water and involve chemicals that can damage the environment. In many cases, the clothing does not stay in people’s wardrobes for long: after being worn a few times, it is often discarded.

Amid rising awareness of the environmental impact of “fast fashion” more clothing companies are working to incorporate sustainable practices into their manufacturing process.

Natalia Zawada has done so with her sportswear brand Starseeds, which uses a careful selection of fibres to limit its environmental footprint.

Among the environmentally friendly products the company uses to produce its clothing are coffee grounds.

Originally from Toruń, Zawada studied at the Academy of Fine Arts in Warsaw. In her mid-20s, she moved to London, where her brand is based.

Starseeds offers sportswear for women and men, along with unisex items like roomy jumpers and trousers. The colours come from natural dyes, which are gentler on the planet and help preserve the fabrics’ natural characteristics.

Many of the items are made from natural materials, including organic cotton, linen and bamboo. Soft and absorbent, the latter could have been “created with yoga wear in mind”, the company states on its website. The company also uses hemp, which is strong, breathable and – significantly, from an environmental perspective – requires little water to grow.

Many of Starseeds items are made from natural materials, including organic cotton, linen and bamboo.

When it comes to man-made fibres, the company uses recycled polyester. By giving the material a new life, Starseeds reduces the amount sent to landfill.

The company also uses a material produced from an unlikely source: coffee. This fabric, which is called S.CAFÉ®, is made from recycled polyester and waste coffee grounds.

The fashion is one of the world’s most polluting industries and many of its products are thrown away after being worn just a few times.

In addition to keeping resources out of landfill, this fabric is a good choice for workouts, according to the company.

“The fabric draws moisture away from the body and dries quickly, while the coffee inside absorbs and locks in odour, making it perfect for sweaty sessions in the studio,” it states on its website, adding that the coffee content can also offer natural UV protection by reflecting sunlight.

US sportswear brand designs commercial sportswear

The date for the first commercial space flight in the world is not even confirmed yet, but Star Trek-like outfits of future passengers are ready and waiting. On Wednesday, Virgin Galactic founder Richard Branson introduced the custom suits which will be worn by the first private astronauts.

Under Armour, a US sportswear designer, worked day and night for about two years on this project, said Branson, who was a model at the presentation at a skydiving simulator near New York City.

The British billionaire donned the personalized royal blue suit which he plans to wear during his company’s inaugural flight – in 2020. Branson explained that spacesuits were a part of the iconography of the first space age and their visual impressions of human spaceflight and what astronauts wear were inextricably linked. He loved the way the space wear looked as well as the way it felt.

Under Armour president Kevin Plank said the creators of the suits approached the design the same way they thought about clothing for extreme sports.

The material for the suits, boots, and undergarments was chosen for their ability to assist the body’s temperature and moisture regulation. A transparent interior pocket was added to help space-exploring customers keep pictures of their loved ones.

They are designed so wearers can perfectly fit into the spacecraft’s seats. Each space tourist will get their own custom suit which they can take home with them back on Earth, along with a label of their name and their country’s flag.

“It is a new stage which we are involved in and we are also closer still,” he said. “But we are still patient, we can wait.” Virgin Galactic, founded in 2004, has spent years developing its space program, and in 2014, after a fatal accident, it has twice crossed the barrier into the final frontier.

However, the company has not yet piloted a space flight with clients on board. It plans to offer weightless flights to 6 passengers at a time, at USD 250,000 a ticket for the first customers.

Six Biggest Athlete Endorsement Deals in the Modern Era (part 2)

Roger Federer and Uniqlo

Another example of when the individual brand of an athlete eclipses the endorser, is the tennis superstar Roger Federer. In his previous tournaments, the 20 time Grand Slam winner has been synonymous with the brand Nike. For many years, Roger Federer has been the beneficiary of Nike’s biggest sponsorship deals. However, when he stepped out on to center court at Wimbledon last year, he was seen decked out by the Japanese designer Uniqlo. It seems that the Fed Express will be just fine without Nike endorsements. His deal with Uniqlo is potentially worth $300 million over ten years that would surpass his 20-year deal with Nike which earnt him in the ballpark range of $150 million, making it one of the biggest endorsement deals of all time.

Lionel Messi and Adidas

Lionel Messi and Adidas

In spite of being the world’s second-highest-paid athlete and widely considered as one of the greatest football players of all time, Lionel Messi comes in the second last on this list of highest endorsement deals. Messi’s measly yearly endorsement income of $27 million would look embarrassing if it was not paired with an annual salary of $80 million. However, don’t feel too bad for old mate Messi because he is still one of the highest-paid Adidas athletes ever. And, in the time it takes you to read this article, he would have earnt $520 dollerydoos from his Adidas endorsements without lifting a finger.

Lebron James and Nike

Lebron James is commonly regarded as one of the greatest athletes to grace the NBA and professional sport with his presence. Lebron is also believed to have the biggest endorsement opportunity since Tiger Woods. Lebron had become a millionaire through endorsement offers even before he stepped on an NBA court. When he was 18 years old, Lebron turned down a $10 million check from Reebok to not meet with Adidas and Nike, which soon swooped in on Lebron and in 2015 he resigned for an unheard of $1 Billion lifetime deal – among the largest (if not the largest) Nike endorsement deals in history.

Six Biggest Athlete Endorsement Deals in the Modern Era (part 1)

Recently, almost every year, we have seen the biggest sports endorsements that we’ve ever imagined. The major source of income for athletes has shifted predominately towards endorsement deals. Here is a list of the largest endorsement deals in the modern era.

Steph Curry and Under Armour

Steph Curry and the world’s biggest shoe contracts of all time

Steph Curry stands at No. 9 on the Forbes list of World’s Highest-Paid Athletes in 2019. His annual contract with Golden State is exceeded substantially by his endorsement income of up to $42 million, with one of the world’s biggest shoe contracts of all time. This makes his endorsement deal with Under Armour become the fourth-highest one of any athlete globally and makes him become one of the highest endorsed athletes of all time.

Cristiano Ronaldo and Nike

Amongst the most recognizable faces in the world, the football superstar Cristiano Ronaldo is an ad man’s wet dream. He has a unique European and global influence which many NBA players as well as other athletes can’t compete with. His lifetime endorsement deal with Nike is set to exceed up to $1 billion, which makes him arguably the richest of all Nike sponsored athletes in the globe. He also rakes it in from other endorsements with brands like Herbalife, American Tourister, and EA Sports. He is the world’s third highest-paid athlete, and thanks to being one of the Nike lifetime athletes, he has the third most valuable endorsement package.

Tiger Woods and Nike

Before the infidelity scandal hit home in 2009, Tiger Woods was to become the first athlete to make $1 Billion. At the time, Tiger’s Nike endorsements equaled the largest endorsement deal for a professional athlete, and he was one of the world’s most endorsed athletes. In spite of Tiger losing a handful of his endorsers due to the incident, key sponsors such as Nike and EA Sports still stood behind him. With a redemption tale in full swing, he remained one of the highest-paid athletes of all time with a total wealth exceeding $1.5 Billion in 2018.

The most stylish female athletes of all time (part 2)

4. Serena Williams

As the best female player in the history of tennis, Serena Williams is also one of the most famous athletes on the planet. However, in spite of her dominance on the court, the talented tennis star has taken time out of her busy daily schedule to focus on fashion. In 2019, she was appointed to the board of directors of online fashion market Poshmark .

Fashion has been a major storyline throughout Serena Williams’ career. She was sometimes criticized for her on-court fashion choices early in her career. However, as her tennis career has progressed, more people have come around to appreciate her style. In 2015, she became the first black female athlete to have a picture on the cover of Vogue.

6. Alex Morgan

Alex Morgan is not only is the forward a talented player of the U.S. Women’s National Soccer Team on the field but she’s also caught fans’ attention with her beauty and style, which has led to several modeling contracts such as a Sports Illustrated Swimsuit Issue cover in 2019.

Alex Morgan’s dominance on the field and fame among fans has helped advance U.S. women’s soccer in ways that many fans of the sport had been waiting for. She helped lead the U.S. to World Cup titles in 2015 and again in 2019, and she also won the Silver Boot award in 2019.

7. Genie Bouchard

Genie Bouchard is a Canadian tennis player who is well known in the sport for being one of the most fashion-forward athletes. In 2014, she became the first Canadian-born player who represented Canada to reach the singles final of a Grand Slam tournament. She didn’t win the tournament, but she won the hearts of fans and reached a career-high ranking of No. 5.

During the 2017 Super Bowl, Genie Bouchard showed her prediction that the Falcons would beat the Patriots. Then one of her fans responded, asking if she would have a date with him if the Falcons lost, and she agreed. She lost the bet and kept her promise by flying him out to a basketball game. A romantic comedy that is based on the date is currently in the works by 20th Century Fox, and Bouchard herself is the executive producer.

The most stylish female athletes of all time (part 1)

Sports and fashion don’t seem to be directly related, but for many athletes, they do. High-profile athletes from Maria Sharapova to Serena Williams love showcasing their fashion style on and off the field. Many of these sports stars sign huge endorsement deals, through which they can flash their fashion. Others grace the red carpets of award ceremonies and fashion shows.

1. Maria Sharapova

Maria Sharapova is one of the best tennis players of her generation, but in fact, she brings more to the court than talent. The tennis legend has been showing off her impressive fashion style for years with beautiful looks and amazing outfits. Sharapova is not only a pro tennis player but also a professional model.

The Russian athlete has been featured in some modeling assignments, including a feature in the Sports Illustrated Swimsuit Issue. She has also appeared in advertisements for companies such as Nike, Canon, and Prince. Sharapova is definitely a diverse talent in the list of TIME’s 30 Legends of Women’s Tennis.

2. Lindsey Vonn

Lindsey Vonn is one of two female skiers to win four World Cup championships. Besides her dominance on the slopes, Vonn is known around sports as a multitalented athlete. She is also considered one of the most fashionable athletes in extreme sports.

Vonn was the first American female athlete to ever win a gold medal in downhill skiing (at the 2010 Winter Olympics). She is also one of six women to win World Cup races in all 5 disciplines of alpine skiing: super-G, downhill, slalom, giant slalom, and super combined. She managed to win her second Olympic bronze medal in Pyeongchang before injuries forced her to retire in 2019.

3. Aly Raisman

Aly Raisman is the captain of the United States women’s “Fierce Five” gymnastics team, winning back-to-back Olympic competitions. She also had a decorated 2016 Olympics, winning a silver medal in the all-around and floor competitions, and a gold one in the team event. Moreover, Raisman has also had a successful modeling career, including having appeared in the Sports Illustrated Swimsuit Issue in 2017 and 2018.

Ten Most Stylish Footballers of 2019 (part 2)

5. Hector Bellerin

In fact, when it comes to fashion, the 24-year-old Arsenal player Hector Bellerin is one of the most recognized footballers. He juggles with fashion like a supermodel, and he actually looks like one. Fashion has been a family thing for him since childhood.

6. Serge Gnabry

Enough for Paris Saint-Germain, let’s immerse in German fashion culture with the 23-year-old Bayern Munich player Serge Gnabry, who is leading a next-generation of style-conscious footballers. He not only creates amazing “Instagrammable” outfits but also takes the most stunning snapshots.

7. Neymar Jr

Neymar usually dresses like a millennial. He is deeply into street fashion and sports it like a pro by wearing printed leather jackets which make him look like a rockstar.

8. Presnel Kimpembe

Kimpembe is another young player playing with PSG. Just like Kylian, the 23-year-old footballer is both a streetwear addict and a sneakerhead. He is more into luxury brands like Gucci and Versace. He dresses like a hip-hop star and his fans love it.

9. Kylian Mbappé

In 2017, at the age of 18, Kylian Mbappé became the youngest French football player to score goals at a World Cup and became the second teenager to score in a World Cup Final after Pelé. Now, the 20-year-old star plays as a Paris Saint-Germain forward. Like others in his generation, Kylian Mbappé is a fanatic of streetwear and exclusives sneakers from high fashion brands like Nike and Off-White. He also loves to rock khaki outfits with white sneakers.

10. Keisuke Honda

The Japanese midfielder Keisuke Honda, now playing for the Australian club Melbourne Victory, is indeed a real fashion god. His Japanese background and his career at Milan, Moscow, and now Melbourne, really influenced the way how he sees fashion. He is one of the few footballers who know how to style both streetwear and elegant outfits. Therefore, Keisuke Honda surely is one of the most stylish footballers of 2019.

Ten Most Stylish Footballers of 2019 (part 1)

The present generation of professional sports players is becoming more and more style-conscious. Athletes are now using social media not only to connect with their fan fans, who are eager to learn more about their idol’s lifestyle but also to build a fanatic audience as well as to receive sponsorships.

Many footballers are now updating their most exclusive styles on social media in order to express their passion for fashion. Some of them really have good fashion skills so we list here our top ten most stylish footballers of 2019.

1. Sergio Ramos, Real Madrid

For some athletes, it’s all about branded street styles, but for other ones, it’s all about class. Sergio Ramos is a typical example of pure elegance. The Real Madrid legend knows well how to wear a suit. He’s always dressed in the chicest outfits possible everywhere he goes.

2. Memphis Depay, Lyon

The 25-year-old Lyon striker has it all – Louis Vuitton, Goyard, Fendy. He changes bags like he changes underwears. Memphis Depay is an excellent high-end fashion customer. He seems to love all types of bags from fanny packs to clutch bags, that are always branded with haute couture houses.

3. Michy Batshuayi, Crystal Palace

If you want to know what’s going to drop next in streetwear, look at The 25-year-old Crystal Palace player’s Instagram profile because he already has it. Michy Batshuayiliterally buys every latest drop of Supreme, Gucci, and Yeezy. He also has connections to get the newest pieces before anyone else. That’s the reason why he easily becomes one of the most stylish footballers worldwide.

4. David Alaba, Bayern Munich

David Alaba, the 26-year-old Bayern Munich star, knows how to style shades like no other footballer. His Instagram pictures are always a hit with a new pair of sunglasses every time. That makes him become the accessory king of footballers.

Fashion Brands endorsed by Cristiano Ronaldo

Cristiano Ronaldo is one of the highest paid athletes in the world. Forbes ranked the Portugal superstar as the third-highest paid athlete overall and the second-highest-paid football player in 2018. Here is a list of all the brands that internationally celebrated sportsman and style icon endorses.

Nike

In 2016, Nike announced a lifetime deal with global football icon Cristiano Ronaldo worth $1 Billion. It is only the third lifetime deal for the sports giant after LeBron James and Michael Jordan.

CR7 Cristiano Ronaldo Luxury Underwear

In November 2013, Cristiano in cooperation with the New York fashion designer Richard Chai and Scandinavian manufacturer JBS Textile Group, co-designed a range of underwear and sock line. CR7 represents Cristiano Ronaldo’s initials that are followed by his jersey number.

CR7 Cristiano Ronaldo Footwear

In April 2015, Cristiano Ronaldo launched a high-end yet accessible formal footwear collection, advancing his growing luxury fashion brand. CR7 Footwear delivers a range of styles and features his love of superior craftsmanship, premium quality, and modern yet classic style at the heart of the brand. Each CR7 Footwear piece is hand-crafted in Portugal by highly experienced footwear artisans and enables the style-conscious to truly step into CR7’s shoes. CR7 Footwear’s collection is divided into Basic, Premium, and Luxury collections for both men and boys with unique and varied styles including hand-sewn moccasins, trendy loafers, urban oxford shoes, real blake stitched classic derby shoes, colored desert boots, and authentic Goodyear welted styles.

CR7 Cristiano Ronaldo Blankets

In 2016, Cristiano Ronaldo signed a three-year partnership with Elite Team, an exclusive distributor of Denali® luxury sports blankets, to create an exclusive line of signature CR7 luxury blankets.

Tag Heuer

In 2014, Cristiano Ronaldo signed a personal endorsement deal with Tag Heuer, a widely-known Swiss watch brand, joining an illustrious roster of Tag Heuer sports stars and celebrities including WTA tennis champion Maria Sharapova, film actors Leonardo DiCaprio and Cameron Diaz, World Rally Champion Sébastien Ogier, Formula One World Champion Jenson Button, and 2013 America’s Cup winner Oracle Team USA.