The best eco-friendly running gear brands (part 2)

5. Vivobarefoot

Pioneering brand Vivobarefoot have released the latest shoe in their sustainable range, made from 70% plant-based materials. The Primus Bio range uses a plant based polymer in its sole and upper – a natural bi-product of the field corn food industry. The company’s founders are firm believers that barefoot shoe-making equates to sustainability – Vivobarefoot has alread pioneered shoes made of repurposed algae, and recycled plastic, with 17 bottles going into each pair. Last year, the brand recycled 2 million plastic bottles from landfills and turned them into shoes.

Fans of the Primus Bio will have to wait till 2019 to get their hands on these pioneering shoes, but the other recycled algae and plastic ranges are out now.

6. Patagonia

Not only does Patagonia pledge at least 1% of sales or 10% of pre-tax profits to environmental groups, they’re constantly auditing the materials they use and the methods they use to make their products to ensure they’re doing their best for the environment.

7. Kathmandu

A brand from New Zealand, with sustainability at the heart of everything they do, they recycled 6.7 million bottles into their kit last year, and are 80% towards their zero waste to landfill target.

8. Teko

You might not have heard of Teko, but in fact, they have been doing something for the environment for a while now. Their running and cycling products are made from regenerated commercial fishing nets, chlorine-free merino wool, use responsibly farmed, and recycled polyester that is made from used bottles collected in Turin.

9. Presca

Presca, who make customisable cycling and running kit, have recently announced the launch of a new running range made from 100% recycled materials.

The range is made using state-of-the-art technology, with six recycled plastic bottles going into the making of each garment.

Including a men’s running vest, men’s technical t-shirt and a women’s running technical t-shirt, the tops are available in two colourful designs.

10. Scimitar

The first custom kit manufacturer to offer 100% recycled fabric for technical sportswear, the Eco collection by Scimitar can be tailored for running clubs if needed. For the past 18 months, the design team have been testing the range, to perfect the range, which is made from plastic bottles and regenerated cotton.:

The best eco-friendly running gear brands (part 1)

Finding eco-friendly running gear brands that also performs well can be a tricky task indeed. Don’t worry, here is the list of some ethical brands that are doing their best in terms of sustainability, the environment, and ethical production.

1. Peak and Flow

A company started by two friends Joe and Gaz, Peak and Flow noticed a gap in the sports gear world – high performance, thoughtfully designed clothes that last, where every stage of the product lifecycle is better for the planet. The collection of gear includes a reversible sports bra that, on test, performed well and didn’t chafe, double-layer shorts for both men and women, and comfortable, high-waisted leggings.

The best part? The packaging is beautiful and fully recyclable, plus once you’re done, you can send your kit (and any other old kit) back to Peak and Flow, and they’ll keep it until they’ve worked out how to fully recycle it.

2. Sundried

Beautiful, high-performance running kit, made from used coffee grounds and plastic bottles, but built to last. As a company, they believe in reducing their carbon footprint, and the clothes they create are made in a way that reduces CO2 emissions.

3. BAM

Super, super soft and kind to skin, BAM clothing is made from bamboo cotton, which is moisture wicking, breathable and antibacterial, whilst being good for the environment. In fact, bamboo is the fastest growing plant in the world, grows naturally, is 100% biodegradable and only needs rain water to grow. The clothing itself is soft, chafe free and kind on sweaty long runs.

4. Adidas

You might have heard of these running giants, but when it comes to environmentally friendly running gear, Adidas are leading the way. Earlier this year, Adidas brought out their Ultraboost running shoes, with a Parley upper, made from recycled plastic from the sea. Combining the comfort of the Ultraboost, with the feel-good factor of saving the planet, these Parley running shoes look, and feel, great.

The Three Activewear Trends That You’ll See Everywhere Next Year

It might be tough to keep up with the latest trends. If you are a fan of sportswear, don’t worry! We write down here the list of three activewear trends that you’ll see everywhere next year.

Multifunctionality

With the uptake of activewear and the general growth of athleisure, we’ve seen boundaries blurred between traditional gym gear and casual wear. Many consumers are further looking to streamline their wardrobes, shifting their purchase power to apparel that ticks more than one box. Given this, expect to see a rise in multifunctional sportswear across SS19/20 and beyond. Think versatile garments with adaptable features to perform across activities. You should try Zoggs Mosman Shorts for wearability from the gym to the beach, and you can’t go past the Salomon Super Cross GTX Trainer, a multitasking style, hiking and running shoe in one.

Let’s get technical

SS19/20 onwards will also see a continued rise in technical sportswear. In line with consumers seeking multifunctionality, many leading sports brands are harnessing key tech innovations and capabilities to deliver increased functionality. From innovative sweat-wicking materials, stretch and hold capabilities to compression technology, get set to expect more from your sportswear and performance sneakers. Shop this trend with LP SUPPORT Air Compression Tights, offering body-reactive climate control along with muscle compression technology, Under Armour Rush Graphic Short Sleeve for a second skin mineral-infused HeatGear performance fabric, or in the sneaker department, try the adidas performance Solar Drive 19, which deliver innovative responsive-cushion technology.

Retro Revival

What goes around, comes back around. Across SS19/20 be ready to embrace oversized logos, vibrant patterns, and if you’re game, the matching tracksuit combo. In line with the return of retro aesthetics and the wider growth of street style, welcome retro detailing and streetwear references to work an on-trend, Mr Cool SS20 work out aesthetic. Don’t know where to start? Try the Champion Sporty Pants, adidas originals Elevated Tri Hoodie or Nike Wild Run Windrunner.

Four Best Eco-Friendly Running Shoes of 2019

With some new eco-friendly running shoes released this year, we’ve pulled together some that still transcend the requirements for the gym to take you to Sunday morning walk and brunch too. 

Reformation x New Balance

Reformation is known as the cool girl sustainable fashion brand. The brand is on record stating that they wished to explore a collection of shoes but hesitated due to the heavy environmental footprint of production, but this year, they finally launched launched their first shoe line which was soon followed with a collaboration with nostalgic sneaker brand New Balance.

The collaboration and resulting footwear is in keeping with much of the original New Balance vibe, while sustainably elevating them with new, eco-friendly materials like inserts made from BLOOM algae and EVA foam.

Adidas x Parley

Adidas teamed with environmental organisation Parley to create training wear and runners made from plastic ocean trash (collected from coastal communities and remote beaches) and utilizing it as the raw material in its sportswear collections. Further to this ongoing collaboration, Adidas have pledged that by 2024 they will only be using recycled polyester in all their products! We’ve featured this collaboration in greater detail here.

All Birds

All Birds are the epitome of a runner that would make their way into your everyday wardrobe even when you’re not planning on a workout. Touting itself as the “world’s most comfortable shoe” its range features simple sleek styles that are made with natural materials like eucalyptus tree fibre, sugar can and merino wool, even down to its shoe laces which are made from sustainable fabric derived from recycled plastic bottles.

Tread by Everlane

Everlane had a vision to create the world’s lowest impact, carbon neutral sneaker when they launched Tread, their unisex trainer. Moving away from the traditional plastic sole of a sneaker, they have instead created a sole from natural and recycled rubber– 94.2% of it to be exact– along with leather from the world’s cleanest gold certified tannery. These kicks even have recycled plastic lining and laces. Plus their colour palette is on point; say hello to a statement bubble gum pink sneaker!

Prada and Adidas to capitalize on the blurring of sportswear and luxury

Prada and Adidas have new cooperation built on a “fusion of fashion and performance,” the two companies revealed on Nov. 9. Their aim is to blend Prada’s prowess in leather goods and luxury with Adidas’s expertise in sports. The first products of the collaboration will be “two limited-edition Prada for Adidas styles” – presumably sneakers, as has been rumored among sneaker sites for several weeks – releasing in December.

The deal puts the two brands in a position to capitalize on the blurring lines between the high-end world and other realms of fashion, notably activewear and streetwear. For Prada, it’s an opportunity to expand the casual, sporty “lifestyle” offering it’s been working on to attract new customers. Adidas, which has a history of collaborating with designers, gets to bolster its image as a creative, fashion-forward brand.

Items such as sneakers and sportswear have lately helped Prada, a company built mostly on high-end leather goods. The company had struggled for a few years, during which it seemed to ignore luxury’s turn toward sneakers and casual clothes while its big rivals were cashing in. In theory it should have been perfectly positioned for the shift, as it was among the first luxury brands to introduce a sneaker back in 1996. The following year, it debuted Linea Rossa, a line of technical sportswear. But it eventually pulled Linea Rossa from stores in 2010 and kept its focus on products such as handbags to drive sales.

More recently, it has increased focus on what it calls its “lifestyle” offering, such as the Cloudbust sneaker it released in 2017. Last year, it began to show signs of a turnaround, and announced the relaunch of Linea Rossa, partnering with streetwear-centric site Highsnobiety to help sell the line. On a call with investors in March, the company said its lifestyle collection was outperforming other segments.

Adidas, meanwhile, has used collaborations with some of fashion’s top designers, including Raf Simons, Rick Owens, and Stella McCartney, to help it cultivate its air of cool over the past several years. These products release in limited quantities, but they let Adidas reach beyond a sports audience and help it determine where there’s demand for larger releases. The 1990s-era Ozweego silhouette it successfully reintroduced as a general release recently was one of the shoes Simons pulled from Adidas’s archive to rework for his line with the company, for instance.

The press release for the new Adidas-Prada tie up indicates more classic styles from each will feature in the collaboration. The partnership will also focus on Prada’s Luna Rossa sailing team, established in 1997.

Going green in sweatpants: fashion designer produces sustainable sportswear

A Polish designer has created a sustainable sportswear brand that uses materials such as waste coffee grounds to offer a greener alternative to the synthetic clothes usually worn to the gym.

Fashion is the second-most polluting industry after oil. To keep up with the latest trends, factories churn out clothing but the whole process can use vast quantities of water and involve chemicals that can damage the environment. In many cases, the clothing does not stay in people’s wardrobes for long: after being worn a few times, it is often discarded.

Amid rising awareness of the environmental impact of “fast fashion” more clothing companies are working to incorporate sustainable practices into their manufacturing process.

Natalia Zawada has done so with her sportswear brand Starseeds, which uses a careful selection of fibres to limit its environmental footprint.

Among the environmentally friendly products the company uses to produce its clothing are coffee grounds.

Originally from Toruń, Zawada studied at the Academy of Fine Arts in Warsaw. In her mid-20s, she moved to London, where her brand is based.

Starseeds offers sportswear for women and men, along with unisex items like roomy jumpers and trousers. The colours come from natural dyes, which are gentler on the planet and help preserve the fabrics’ natural characteristics.

Many of the items are made from natural materials, including organic cotton, linen and bamboo. Soft and absorbent, the latter could have been “created with yoga wear in mind”, the company states on its website. The company also uses hemp, which is strong, breathable and – significantly, from an environmental perspective – requires little water to grow.

Many of Starseeds items are made from natural materials, including organic cotton, linen and bamboo.

When it comes to man-made fibres, the company uses recycled polyester. By giving the material a new life, Starseeds reduces the amount sent to landfill.

The company also uses a material produced from an unlikely source: coffee. This fabric, which is called S.CAFÉ®, is made from recycled polyester and waste coffee grounds.

The fashion is one of the world’s most polluting industries and many of its products are thrown away after being worn just a few times.

In addition to keeping resources out of landfill, this fabric is a good choice for workouts, according to the company.

“The fabric draws moisture away from the body and dries quickly, while the coffee inside absorbs and locks in odour, making it perfect for sweaty sessions in the studio,” it states on its website, adding that the coffee content can also offer natural UV protection by reflecting sunlight.

US sportswear brand designs commercial sportswear

The date for the first commercial space flight in the world is not even confirmed yet, but Star Trek-like outfits of future passengers are ready and waiting. On Wednesday, Virgin Galactic founder Richard Branson introduced the custom suits which will be worn by the first private astronauts.

Under Armour, a US sportswear designer, worked day and night for about two years on this project, said Branson, who was a model at the presentation at a skydiving simulator near New York City.

The British billionaire donned the personalized royal blue suit which he plans to wear during his company’s inaugural flight – in 2020. Branson explained that spacesuits were a part of the iconography of the first space age and their visual impressions of human spaceflight and what astronauts wear were inextricably linked. He loved the way the space wear looked as well as the way it felt.

Under Armour president Kevin Plank said the creators of the suits approached the design the same way they thought about clothing for extreme sports.

The material for the suits, boots, and undergarments was chosen for their ability to assist the body’s temperature and moisture regulation. A transparent interior pocket was added to help space-exploring customers keep pictures of their loved ones.

They are designed so wearers can perfectly fit into the spacecraft’s seats. Each space tourist will get their own custom suit which they can take home with them back on Earth, along with a label of their name and their country’s flag.

“It is a new stage which we are involved in and we are also closer still,” he said. “But we are still patient, we can wait.” Virgin Galactic, founded in 2004, has spent years developing its space program, and in 2014, after a fatal accident, it has twice crossed the barrier into the final frontier.

However, the company has not yet piloted a space flight with clients on board. It plans to offer weightless flights to 6 passengers at a time, at USD 250,000 a ticket for the first customers.

Six Biggest Athlete Endorsement Deals in the Modern Era (part 2)

Roger Federer and Uniqlo

Another example of when the individual brand of an athlete eclipses the endorser, is the tennis superstar Roger Federer. In his previous tournaments, the 20 time Grand Slam winner has been synonymous with the brand Nike. For many years, Roger Federer has been the beneficiary of Nike’s biggest sponsorship deals. However, when he stepped out on to center court at Wimbledon last year, he was seen decked out by the Japanese designer Uniqlo. It seems that the Fed Express will be just fine without Nike endorsements. His deal with Uniqlo is potentially worth $300 million over ten years that would surpass his 20-year deal with Nike which earnt him in the ballpark range of $150 million, making it one of the biggest endorsement deals of all time.

Lionel Messi and Adidas

Lionel Messi and Adidas

In spite of being the world’s second-highest-paid athlete and widely considered as one of the greatest football players of all time, Lionel Messi comes in the second last on this list of highest endorsement deals. Messi’s measly yearly endorsement income of $27 million would look embarrassing if it was not paired with an annual salary of $80 million. However, don’t feel too bad for old mate Messi because he is still one of the highest-paid Adidas athletes ever. And, in the time it takes you to read this article, he would have earnt $520 dollerydoos from his Adidas endorsements without lifting a finger.

Lebron James and Nike

Lebron James is commonly regarded as one of the greatest athletes to grace the NBA and professional sport with his presence. Lebron is also believed to have the biggest endorsement opportunity since Tiger Woods. Lebron had become a millionaire through endorsement offers even before he stepped on an NBA court. When he was 18 years old, Lebron turned down a $10 million check from Reebok to not meet with Adidas and Nike, which soon swooped in on Lebron and in 2015 he resigned for an unheard of $1 Billion lifetime deal – among the largest (if not the largest) Nike endorsement deals in history.

Six Biggest Athlete Endorsement Deals in the Modern Era (part 1)

Recently, almost every year, we have seen the biggest sports endorsements that we’ve ever imagined. The major source of income for athletes has shifted predominately towards endorsement deals. Here is a list of the largest endorsement deals in the modern era.

Steph Curry and Under Armour

Steph Curry and the world’s biggest shoe contracts of all time

Steph Curry stands at No. 9 on the Forbes list of World’s Highest-Paid Athletes in 2019. His annual contract with Golden State is exceeded substantially by his endorsement income of up to $42 million, with one of the world’s biggest shoe contracts of all time. This makes his endorsement deal with Under Armour become the fourth-highest one of any athlete globally and makes him become one of the highest endorsed athletes of all time.

Cristiano Ronaldo and Nike

Amongst the most recognizable faces in the world, the football superstar Cristiano Ronaldo is an ad man’s wet dream. He has a unique European and global influence which many NBA players as well as other athletes can’t compete with. His lifetime endorsement deal with Nike is set to exceed up to $1 billion, which makes him arguably the richest of all Nike sponsored athletes in the globe. He also rakes it in from other endorsements with brands like Herbalife, American Tourister, and EA Sports. He is the world’s third highest-paid athlete, and thanks to being one of the Nike lifetime athletes, he has the third most valuable endorsement package.

Tiger Woods and Nike

Before the infidelity scandal hit home in 2009, Tiger Woods was to become the first athlete to make $1 Billion. At the time, Tiger’s Nike endorsements equaled the largest endorsement deal for a professional athlete, and he was one of the world’s most endorsed athletes. In spite of Tiger losing a handful of his endorsers due to the incident, key sponsors such as Nike and EA Sports still stood behind him. With a redemption tale in full swing, he remained one of the highest-paid athletes of all time with a total wealth exceeding $1.5 Billion in 2018.

The most stylish female athletes of all time (part 2)

4. Serena Williams

As the best female player in the history of tennis, Serena Williams is also one of the most famous athletes on the planet. However, in spite of her dominance on the court, the talented tennis star has taken time out of her busy daily schedule to focus on fashion. In 2019, she was appointed to the board of directors of online fashion market Poshmark .

Fashion has been a major storyline throughout Serena Williams’ career. She was sometimes criticized for her on-court fashion choices early in her career. However, as her tennis career has progressed, more people have come around to appreciate her style. In 2015, she became the first black female athlete to have a picture on the cover of Vogue.

6. Alex Morgan

Alex Morgan is not only is the forward a talented player of the U.S. Women’s National Soccer Team on the field but she’s also caught fans’ attention with her beauty and style, which has led to several modeling contracts such as a Sports Illustrated Swimsuit Issue cover in 2019.

Alex Morgan’s dominance on the field and fame among fans has helped advance U.S. women’s soccer in ways that many fans of the sport had been waiting for. She helped lead the U.S. to World Cup titles in 2015 and again in 2019, and she also won the Silver Boot award in 2019.

7. Genie Bouchard

Genie Bouchard is a Canadian tennis player who is well known in the sport for being one of the most fashion-forward athletes. In 2014, she became the first Canadian-born player who represented Canada to reach the singles final of a Grand Slam tournament. She didn’t win the tournament, but she won the hearts of fans and reached a career-high ranking of No. 5.

During the 2017 Super Bowl, Genie Bouchard showed her prediction that the Falcons would beat the Patriots. Then one of her fans responded, asking if she would have a date with him if the Falcons lost, and she agreed. She lost the bet and kept her promise by flying him out to a basketball game. A romantic comedy that is based on the date is currently in the works by 20th Century Fox, and Bouchard herself is the executive producer.