Trackable Clothing Becomes the Latest Trend

Artificial intelligence is expanding in all directions, and that includes the observation in all the categories of people’s lives, previously we weren’t this closely watched, yet now even our clothes are monitoring instruments of your behaviour. Wonder where it will all end, well let’s see how it started in clothing. One of those was Tommy Hilfiger, who has just expanded its line of Tommy Jeans, and it now includes a sub-division that is tech-focused, it is called Tommy Jeans Xplore.

Tommy Jeans Xplore


Every accessory, hoodie or Demin style has now been embedded with a low-energy smart tag, Awear Solutions’ Bluetooth that connects the clothing products to an iOS app, it acts as a pointing platform that incentivises. For wearing these connected clothing, customers are to receive gift cards, access to exclusive brands, concert tickets, discount codes and US Tommy Jeans outposts.
It’s never been possible for any brand to track or understand what the consumer truly used their product or item for once it leaves the store was the comment Liron Slonimsky offered when asked about the Awear Solutions. This is all in aid of companies wanting to connect with the community that wears its items or more often seen as highly-engaged brand ambassadors. Thwarted by the fact that the new smart tag won’t go deep into the experience of the human wearing it. The iOS app still won’t understand what the wearer of the item is feeling or thinking aside from responding to classical conditions.

Uncertainty Surrounding Consumer Willingness

Obviously, there still is uncertainty about whether customers will relinquish their personal data control to Mommy Jeans by wearing the Xplore items. The question is would Tommy Hilfiger then have full authority to share the data globally with other brand divisions? Breaches such as the Facebook Cambridge Analytica comes to mind when one thinks of trust breaches, even when it is still challenging to quantify a pair of gig tickets against the inclusion of the data engine of a fashion powerhouse.

Personal safety and privacy are afforded by encryption and the ability to disable tracking via the app. But for disconnecting from Tommy Hilfiger it would mean the wearer disqualify from getting awards, is shut out from the Xplore community as this brand experience are preserved for those who won’t mind being switched on all the time.

Barriers continue to be broken down by AI advancements, and between fashion slaves and the company, the buzzword is trackable fashion, what the rest of us might call this is more in the line of traceable clothing items. But then again in the never-ending quest for newness, the hope that is left is that the industry will rather focus on the main transparency crises it faces in sustainability. Would you be one of the brand ambassadors that wears the new Tommy Hilfiger Xplore items to earn rewards?

2018 A Year of All or Nothing When it Comes to Fashion Trends

The start of a new season offers everyone the perfect occasion to re-plan and re-think their wardrobe. It is also a great time to embrace the new fashion trends while relegating sartorial disasters of the past. According to New York catwalk trends, 2018 brings back the gym kitsch fashion statement, while the supersized earing is back, and fashion even allows you to colour calm yourself. Sating slinks are in, while this year you don’t need to wear corresponding colours, it is spring and mixing up is great. Bright socks and checks are part of the mix, while printed T’s survive all and remain in the spotlight since last year.

2018 Gym Kitsch Gear


Hoodies and sweatpants are something of the past in the 2018 post-athleisure fashion world. The new gym kitsch attire includes items such as clunky sneakers, icing-blue sating boxing shorts and lycra cycling shorts. To truly channel your inner princess at the gym you would need to visit the nearest boutique stocking Dolce & Gabbana, Fenty x Puma or Dior while the Gucci shell suit is a must-have item for fitness enthusiasts.

Supersize Cluster Earrings Make A Fashion Statement of Their Own in 2018

In 2018 more is more, the weirder, bigger and bulkier accessories are the better, especially in earrings. The trendiest earring styles include Chanel’s jumbo icicles, Burberry’s chandeliers and disco balls by Valentino.

2018’s Power Fashion Couple – Elegant Heels & Bright Socks


It’s time to put a sock on it and this year tartan heel socks, fluorescent colours and spindly stilettos allow everyone to make a bright statement. The sock/sandal combo get a refreshed make-over and golden sandals complemented by black ankle socks, or even orange and white combinations, show you know your fashion.

A Year of Mixing Up Your Style to Display Your Feelings

Not everyone feels enthusiastic about corresponding colours and this year a mix of stripes, prints and colours indicate just how up-to-date your wardrobe and fashion sense are. Seen as high fashion are the combination of different size stripes, leopard prints, fishnet stockings and plaid kilts. Rolled up sleeves are back all the way from the seventies while sequinned dresses. Worn with ankle boots draws inspiration from the 1940s. It is also perfect to dress up your lace dress with an army-style coat. Get it? It is indeed a year of mixing up colours, styles and prints.

Showing Skin is Just so 2017s – 2018 Is All About Covering It All Up

Long sleeves, low hems and high necks are part of the spring collection, and one of the most popular outfits by Gucci is an ankle-grazing gown in amethyst bustle-fronted with a hood in the same colour.

What is the Met Gala and why do I keep hearing about it every year

It’s unavoidable. Every year, out of the blue, you’re going to see the headlines Met Gala followed by a list of best dressed. Yet, not everyone realises what the Met Gala is and why celebrities dress the way they do every year for it.

To put it simply – the Met Gala, or sometimes referred to the Met Ball depending on who you’re asking, is the fashion world equivalent to the Oscars. It’s an evening in which designers, actors and actresses, models, and even music artist show off the yearly most over-the-top looks they can create. However, it’s not completely random (even though some who are invited to the prestigious event seem to refuse to dress the part). This event has a yearly theme, with the theme of 2018 being Heavenly Bodies: Fashion and the Catholic Imagination. Though, this event takes place for a surprisingly charitable reason – some of the profit made goes to the Metropolitan Museum of Art. Even though you’re seeing it more and pop culture – this event has been taking place since 1946.

Met Gala Invite List


The invite list for the Met Gala is another story though. Only people who are some of the highest achievers in an array of categories: film, music, fashion are invited. Though, sometimes some exceptional people are invited due to their dazzling personality and their prevalence in today’s media. You should note that every year the guest list changes – so if you’re seeing some familiar faces then it means one of two things: they’re either constantly in the media and have the best personality ever, or that they’re just exceptional achievers in the eyes of the list makers.

The Met Gala doesn’t have a strict dress code other – other than wearing an outfit that fits the yearly theme. However, some celebrities have been known to be invited on multiple occasions, and they usually wear something slightly reminiscent of the original theme. Though many of the people who are considered the best dressed of the Met Gala are the ones that go all out and wear some of the most unique recreations of what they, and their designers, think the theme truly means.

What the Met Gala Offers Sightseers

Okay, so what even happens at the Met Gala? The part that is commonly shown to the public is the red carpet where the invitees show off their stunning, or lacklustre, outfits and take pictures with the designers they’re paired with. After all the photos are taken – the invitees then have a chance to walk through the costume exhibit that the Metropolitan Museum of Art before going off to a stunning venue for a night full of dining, dancing, and enjoying the event. Though some of the invites do host and throw after parties to the fun won’t end.
The best dressed in Met Gala history always changes after every yearly theme. Though Beyoncé, Rihanna, and Lady Gaga all have been known to have the best looks for each one of the Met Gala that they attended. Even with this year’s theme, Rihanna stole the spotlight with her dazzling outfit.

2017 Trends that Should Be Out by Now

There are always fashions that are trending and while 2017 saw some great ones there are some from last year that should be avoided now. There will always be fashion trends that are here today and gone tomorrow, but when is the time you need to say goodbye to a trend that used to be hot? That is never easy to do with a trend that may be recently on the out list, but here are a few recent trends that you may want to steer clear from nowadays.

Chokers

Chokers were big last season and Taylor Swift can be thanked for beginning the fashion trend in 2016, but that trend has run its course. Not that the look has crossed over to memes that have neck braces it is time to move on.

Necklines Off the Shoulders


While necklines off the shoulders can really flatter your shoulders and neck the time has come to check out other body parts. Hey, this neckline had its time in the sun and the single shoulder strap is always cool. One of the top recent trends for the summer of 2018 is to show off a little midriff with the single exposed ab on the side gaining steam for a little skid to show with various outfits.

Bucket Bags

Bucket bags were big for a while and the concept was a good one in having shallow storage options for a travel bag to make things easier to get to. The bags were not only very fashionable, but useful as well. However, more angular and circular bags are trending now even though they may not be as practical as other types of bags.

The Corset – Belts and All

Ok, so Kim Kardashian brought about this trend of the not so recent past and many followed the trend. A corset belt may be the one corset item that should be scratched off the list first., After that dresses that have ties built in should be gone soon as well. Instead check out coats that already have built-in belts and a classic brown leather one, which are a great accessory for tons of outfits.

Bomber Jackets


While bomber jackets may never go out of style for men they may have run their course for women. They are bigger and bulkier, which is not the new trend, as sharp looks that appear to be more on the tailored, like a trench coat or tweed oversized blazer, are the new it looks.

Baby Backpacks

Baby backpacks made a bigtime comeback last year and that nostalgia has worn off. If you think you are too old to wear them you probably are and just avoid them altogether these days with them losing steam in the fashion world. Regular backpacks that are more functional are back in these days as are others that are not so functional, like mentioned before, in angular and circular shapes. Also, you may think of bucket bags, but look above, as those are on the way out as well.