Trackable Clothing Becomes the Latest Trend

Artificial intelligence is expanding in all directions, and that includes the observation in all the categories of people’s lives, previously we weren’t this closely watched, yet now even our clothes are monitoring instruments of your behaviour. Wonder where it will all end, well let’s see how it started in clothing. One of those was Tommy Hilfiger, who has just expanded its line of Tommy Jeans, and it now includes a sub-division that is tech-focused, it is called Tommy Jeans Xplore.

Tommy Jeans Xplore


Every accessory, hoodie or Demin style has now been embedded with a low-energy smart tag, Awear Solutions’ Bluetooth that connects the clothing products to an iOS app, it acts as a pointing platform that incentivises. For wearing these connected clothing, customers are to receive gift cards, access to exclusive brands, concert tickets, discount codes and US Tommy Jeans outposts.
It’s never been possible for any brand to track or understand what the consumer truly used their product or item for once it leaves the store was the comment Liron Slonimsky offered when asked about the Awear Solutions. This is all in aid of companies wanting to connect with the community that wears its items or more often seen as highly-engaged brand ambassadors. Thwarted by the fact that the new smart tag won’t go deep into the experience of the human wearing it. The iOS app still won’t understand what the wearer of the item is feeling or thinking aside from responding to classical conditions.

Uncertainty Surrounding Consumer Willingness

Obviously, there still is uncertainty about whether customers will relinquish their personal data control to Mommy Jeans by wearing the Xplore items. The question is would Tommy Hilfiger then have full authority to share the data globally with other brand divisions? Breaches such as the Facebook Cambridge Analytica comes to mind when one thinks of trust breaches, even when it is still challenging to quantify a pair of gig tickets against the inclusion of the data engine of a fashion powerhouse.

Personal safety and privacy are afforded by encryption and the ability to disable tracking via the app. But for disconnecting from Tommy Hilfiger it would mean the wearer disqualify from getting awards, is shut out from the Xplore community as this brand experience are preserved for those who won’t mind being switched on all the time.

Barriers continue to be broken down by AI advancements, and between fashion slaves and the company, the buzzword is trackable fashion, what the rest of us might call this is more in the line of traceable clothing items. But then again in the never-ending quest for newness, the hope that is left is that the industry will rather focus on the main transparency crises it faces in sustainability. Would you be one of the brand ambassadors that wears the new Tommy Hilfiger Xplore items to earn rewards?

What is the Met Gala and why do I keep hearing about it every year

It’s unavoidable. Every year, out of the blue, you’re going to see the headlines Met Gala followed by a list of best dressed. Yet, not everyone realises what the Met Gala is and why celebrities dress the way they do every year for it.

To put it simply – the Met Gala, or sometimes referred to the Met Ball depending on who you’re asking, is the fashion world equivalent to the Oscars. It’s an evening in which designers, actors and actresses, models, and even music artist show off the yearly most over-the-top looks they can create. However, it’s not completely random (even though some who are invited to the prestigious event seem to refuse to dress the part). This event has a yearly theme, with the theme of 2018 being Heavenly Bodies: Fashion and the Catholic Imagination. Though, this event takes place for a surprisingly charitable reason – some of the profit made goes to the Metropolitan Museum of Art. Even though you’re seeing it more and pop culture – this event has been taking place since 1946.

Met Gala Invite List


The invite list for the Met Gala is another story though. Only people who are some of the highest achievers in an array of categories: film, music, fashion are invited. Though, sometimes some exceptional people are invited due to their dazzling personality and their prevalence in today’s media. You should note that every year the guest list changes – so if you’re seeing some familiar faces then it means one of two things: they’re either constantly in the media and have the best personality ever, or that they’re just exceptional achievers in the eyes of the list makers.

The Met Gala doesn’t have a strict dress code other – other than wearing an outfit that fits the yearly theme. However, some celebrities have been known to be invited on multiple occasions, and they usually wear something slightly reminiscent of the original theme. Though many of the people who are considered the best dressed of the Met Gala are the ones that go all out and wear some of the most unique recreations of what they, and their designers, think the theme truly means.

What the Met Gala Offers Sightseers

Okay, so what even happens at the Met Gala? The part that is commonly shown to the public is the red carpet where the invitees show off their stunning, or lacklustre, outfits and take pictures with the designers they’re paired with. After all the photos are taken – the invitees then have a chance to walk through the costume exhibit that the Metropolitan Museum of Art before going off to a stunning venue for a night full of dining, dancing, and enjoying the event. Though some of the invites do host and throw after parties to the fun won’t end.
The best dressed in Met Gala history always changes after every yearly theme. Though Beyoncé, Rihanna, and Lady Gaga all have been known to have the best looks for each one of the Met Gala that they attended. Even with this year’s theme, Rihanna stole the spotlight with her dazzling outfit.