The “Meghan Markle Effect” Emerges at Bridal Fashion Week

It is about one year after Meghan Markle married Prince Harry but the former royal wedding suit still seems to become a favorite among the world’s brides and fashion designers.

On May 19, 2018, the world watched Meghan Markle get married to Prince Harry in a minimalist silk gown with three-quarter-length sleeves, a bateau neckline, and an organza skirt with a fitted waist by the artistic director of Givenchy – Clare Waight Keller. Then, in a silk crepe gown with a high neckline by Stella McCartney, she stepped out for the reception. And now, less than one year later, this global fashion moment’s impact can still be seen in bridal designs, and recently witnessed at the latest Bridal Fashion Week in New York earlier this week. 

The impact started in October 2018, when at Bridal Fashion Week, fashion designers showed many styles and fall 2019 collections mirrored the sartorial choices of the Duchess of Sussex. Gowns by designers like Theia, Savannah Miller, Isabelle Armstrong, and Elizabeth Fillmore have marked details which allude to Markle’s classic, minimalist gown with the clean silhouette and high neckline.

And up to the current 2020 collections in New York, the Meghan Markle effect still continues.

Monique Lhuillier, an L.A.-based fashion designer who dressed Reese Witherspoon for her wedding to Jim Toth in 2011 said, “There is an influence from Meghan Markle in that some brides are looking for a clean, timeless look,” “However, a lot of brides do tend to want to be more individual in their style, hence why the versatility of a jacket or overskirt that can be removed after the ceremony is appealing to many.”

Sareh Nouri, a New York-based fashion designer who is known for her couture bridal gowns and sashes, debuted with a simple gown which featured long sleeves and a bateau neckline for spring 2020 collection.

There are many other designers chose to follow the minimalism trend meanwhile showing a bit of skin. The bridal line Nouvelle Amsale by New York designer Amsale Aberra also presented a floor-length, long-sleeve gown with a plunging neckline.