Six Biggest Athlete Endorsement Deals in the Modern Era (part 1)

Recently, almost every year, we have seen the biggest sports endorsements that we’ve ever imagined. The major source of income for athletes has shifted predominately towards endorsement deals. Here is a list of the largest endorsement deals in the modern era.

Steph Curry and Under Armour

Steph Curry and the world’s biggest shoe contracts of all time

Steph Curry stands at No. 9 on the Forbes list of World’s Highest-Paid Athletes in 2019. His annual contract with Golden State is exceeded substantially by his endorsement income of up to $42 million, with one of the world’s biggest shoe contracts of all time. This makes his endorsement deal with Under Armour become the fourth-highest one of any athlete globally and makes him become one of the highest endorsed athletes of all time.

Cristiano Ronaldo and Nike

Amongst the most recognizable faces in the world, the football superstar Cristiano Ronaldo is an ad man’s wet dream. He has a unique European and global influence which many NBA players as well as other athletes can’t compete with. His lifetime endorsement deal with Nike is set to exceed up to $1 billion, which makes him arguably the richest of all Nike sponsored athletes in the globe. He also rakes it in from other endorsements with brands like Herbalife, American Tourister, and EA Sports. He is the world’s third highest-paid athlete, and thanks to being one of the Nike lifetime athletes, he has the third most valuable endorsement package.

Tiger Woods and Nike

Before the infidelity scandal hit home in 2009, Tiger Woods was to become the first athlete to make $1 Billion. At the time, Tiger’s Nike endorsements equaled the largest endorsement deal for a professional athlete, and he was one of the world’s most endorsed athletes. In spite of Tiger losing a handful of his endorsers due to the incident, key sponsors such as Nike and EA Sports still stood behind him. With a redemption tale in full swing, he remained one of the highest-paid athletes of all time with a total wealth exceeding $1.5 Billion in 2018.